Club Brugge’s New Year’s reception raises 300,000 euros for charity: “Doubling of the first edition”

An Caers (Special Olympics Belgium), Bart Verhaeghe (Chairman Club Brugge) and Peter Gheysen (Head of Foundation) at the announcement of the proceeds. — © IF


Club Brugge’s second ‘Charity Night’ raised no less than 300,000 euros on Tuesday evening. For the second time, the blue-black New Year’s reception was entirely devoted to charity and attracted just under 500 loyal partners. Half of the proceeds go to Special Olympics Belgium. “Due to the great response, we also had to call in Club icons,” says Peter Gheysen.

Junior Verbeeke

The first edition of the Charity Night took place in 2020, when Club Brugge’s New Year’s reception was linked to charity for the first time. “After that, the concept had to be put in the fridge for two years due to corona,” said Peter Gheysen, coordinator of the Club Brugge Foundation.

At the table with player

The concept is simple: each Club partner has the opportunity to purchase a table for ten people and thus directly support the good cause. Each table will then be joined by a player from the first team for a pleasant evening of dining.

READ ALSO. Club Brugge teaches supporters to give heart massage: “The faster the procedure, the greater the chance of survival”

“A total of fifty tables were reserved,” says Gheysen. “The response was so great that in addition to players, we also had to call in ex-players and blue-black celebrities.” In the end, the Charity Night attracted just under 500 attendees and a record revenue of 300,000 euros. “A doubling of the first edition,” says Gheysen. Those who were there got their money’s worth: Gabriel Rios was called in as special guest and took care of a few songs.

Auction unique pieces

A number of unique items were also auctioned during the New Year’s reception at the Bruges Meeting & Convention Center. A trip to Benfica-Club Brugge for two people raised no less than 10,000 euros, while someone else paid 4,500 euros to have eleven children walk with the players during a Club home game.

The final amount of 287,550 euros was eventually capped at 300,000 euros by chairman Bart Verhaeghe. The Club Brugge Foundation and the Special Olympics Belgium each receive a check for 150,000 euros.

Same values

“Because we share the same values: inclusivity and sport for all,” says Gheysen. “The operating resources are very important for our Foundation. For example, we will soon start a football team for people with an amputee and we want to launch our No Heart, No Glory campaign (where you learn to administer a heart massage on your smartphone via augmented reality, ed.) to expand even further. And there are a number of important projects in the pipeline. The fact that the revenue of 2020 was doubled is of course incredibly beautiful.”

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